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PLAN DE MARKETING DEL PAÍS VASCO PARA 2010-2013

Noski Consulting ha redactado el Plan de Marketing del País Vasco 2010-2013 junto a THR. Uno de los conceptos más importantes del Plan son las Experiencias, un enfoque pionero que supera los productos y servicios turísticos tradicionales. Las Experiencias pretenden atraer al País Vasco a turistas y visitantes que buscan emociones memorables en su tiempo de ocio.
A nivel de destino, las Experiencias requieren la colaboración del sector privado y público, y la implicación de los agentes turísticos locales. Igual importancia se ha otorgado a la comercialización y distribución.
Noski Consulting ha redactado el Plan de Marketing del País Vasco 2010-2013 junto a THR. Uno de los conceptos más importantes del Plan son las Experiencias, un enfoque pionero que supera los productos y servicios turísticos tradicionales. Las Experiencias pretenden atraer al País Vasco a turistas y visitantes que buscan emociones memorables en su tiempo de ocio.

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OION SEEKS TO ATTRACT TOURISM AND INVESTMENTS

Noski Consulting has prepared a Tourist Strategic Plan in the municipality of Oyón-Oion, in the wine region of Rioja Alavesa (Basque Country - Spain). The main purpose is to expand and improve the tourist industry, both from the point of view of the consumer, the tourist, and from the point of view of potential investors.

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HIKING AS A TOURISM ATRACTION FACTOR

El Senderismo como factor de atracción turística.
Noski Consulting Tour, ha redactado un plan de atracción turística en el Valle de Ayala y el Alto Nervión, en el País Vasco, basado en el atractivo y en las propiedades de un sendero, el denominado Camino Real de la Sopeña.
A través del mismo, se desea fortalecer el argumento medioambiental y el uso ocioso y recreativo que supone el disponer de un sendero histórico, El Camino Real de la Sopeña que, sin dejar de ser lo es y lo que ha sido, se persigue convertirlo en un nuevo referente turístico para la comarca del Valle de Ayala y del alto Nervión.
En este sentido, se desea resaltar las propiedades históricas y naturales de dicho sendero y junto al mismo, incorporar todos aquellos servicios que permitan al visitante, disfrutar de una experiencia inolvidable.
Noski Consulting worked on a plan for tourist attraction in the region of the Valley of Ayala-Aiaraldea, in the Basque Country, based on the appeal and the properties of the paths that cover this territory: the Camino Real of Sopeña, the Iron Belt and the Nervion River Linear Park. The aim is to strengthen the environmental and recreational use of the three paths, without losing their charm, and become a new tourism milestone to the region.

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ANDALUSIA PRESENTS ITS TOURISM OFFER IN NORTHERN SPAIN

As in previous years, the Andalusian Government developed tourism promotion activities in the main cities of northern Spain. The chosen cities are San Sebastian, Bilbao, Santander, Oviedo, Vigo, Santiago and A Coruña. Noski Consulting made the call and collaborated in organizing these events.
The central part of each event was a workshop with travel agencies of each city and entrepreneurs from Andalusia. These actions are part of the Tourism Marketing Plan 2012-2016, with the purpose of strengthening the presence of Andalusia as a tourist destination in the Spanish market and thus supporting the most important sector of its economy.
As in previous years, the Andalusian Government developed tourism promotion activities in the main cities of northern Spain. The chosen cities are San Sebastian, Bilbao, Santander, Oviedo, Vigo, Santiago and A Coruña. Noski Consulting made the call and collaborated in organizing these events.

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NOSKI ORGANIZES THE PRESENTATION OF CIM HOTELS IN MADRID

The Catalonian association of hotels CIM wants to reach tourists from Madrid and Spain, so they presented their offer in the Blanquerna Cultural Center at Madrid, in collaboration with the Catalonian Tourism Board. The event included a workshop in which businessmen contacted specialized travel agencies. Noski made the call and worked on the organization of the event.
CIM Hotels is a group of independent family hotels located in beautiful surroundings. The basics of its tourism offer are the gastronomy, experiences, sports and nature. The group has two sub-brands: Sender Hotels and Gourmet Hotels. The first one includes those hotels specializing in hiking and biking, while the second one gathers the hotels with the best local cuisine.
The Catalonian association of hotels CIM wants to reach tourists from Madrid and Spain, so they presented their offer in the Blanquerna Cultural Center at Madrid, in collaboration with the Catalonian Tourism Board. The event included a workshop in which businessmen contacted specialized travel agencies. Noski made the call and worked on the organization of the event.

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PEZ

Noski Consulting Tour was founded in 1999 in Euskadi aiming to provide a wide range of consultancy and assessment services to the tourism sector, which is specially interconnected, technified and dynamic.

Our work methodology is settled on a wide experience and a global vision looking for the best tailor-made solutions taking care of every detail. We work with strategical concepts as synergy development among different sectors, vertical and horizontal relationships, search for leadership and technologic innovation.

Our professionals are specialized in marketing, planning, quality, training, new technologies, research, and sustainability and we cover the most outstanding areas in this sector: culture, finances, mass tourism, environmental tourism... We are affiliate members of:

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